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We can quickly find and analyze both the direct and the indirect
competition for existing or proposed sites, applications, products, and services. We very
often find competitors (sometimes indirect), and serious competitive
issues which our clients are not aware of, having missed them in the
rushed pace of everyday work. Competitive analysis can bring to light issues,
root causes, and point to solutions.
Some of the questions we may ask you first would include: How do
competing products/services/applications stack up against yours, feature-by-feature? What
kind of resources do your competitors have, and how are they currently
investing in growth? How do your competitors get their products/services to market? What is
their business model, selling proposition and positioning versus your product and
others. What is the competition's organic growth rate, market share,
and acquisition strategy? Where is the economic substitution principle
at work? What is around the corner competitively? Are you serving the
market with the right product, service, or system and is it positioned
properly against the competition?
We conduct competitive research in accordance with widely accepted ethical business operating principles.
DELIVERABLES:
- Primary research on the most relevant aspects of your competition
- Competitive pricing analysis; competitive feature analysis; competitive distribution analysis
- Total and served available market, market shares, and total sales volume analysis
- Summary presentations suitable for any level audience.
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