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Competitive Analysis PDF Print E-mail

 

We can quickly find and analyze both the direct and the indirect competition for existing or proposed sites, applications, products, and services. We very often find competitors (sometimes indirect), and serious competitive issues which our clients are not aware of, having missed them in the rushed pace of everyday work. Competitive analysis can bring to light issues, root causes, and point to solutions.

Some of the questions we may ask you first would include: How do competing products/services/applications stack up against yours, feature-by-feature? What kind of resources do your competitors have, and how are they currently investing in growth? How do your competitors get their products/services to market? What is their business model, selling proposition and positioning versus your product and others. What is the competition's organic growth rate, market share, and acquisition strategy? Where is the economic substitution principle at work? What is around the corner competitively? Are you serving the market with the right product, service, or system and is it positioned properly against the competition?

We conduct competitive research in accordance with widely accepted ethical business operating principles.

DELIVERABLES:

  1. Primary research on the most relevant aspects of your competition
  2. Competitive pricing analysis; competitive feature analysis; competitive distribution analysis
  3. Total and served available market, market shares, and total sales volume analysis
  4. Summary presentations suitable for any level audience.
 
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