BELL CONSULTING GROUP INC.

In most situations, we can quickly and efficiently determine unit volumes, average selling prices, growth rates, total available and served available market, key drivers, strategic trends, and market saturation levels. Our experience in market assessment can be put to work for you whether it involves assembling a market scenario out of difficult to obtain but public-domain information, or designing a customer research survey and conducting custom primary research for your product line.

DELIVERABLES:

• Quantitative and qualitative studies of the market. This often starts with either purchased (secondary) or primary (new) research that we conduct.
• Extracted key metrics: Regional and total WW available market; Served Available Market, Unit shares, growth rate and ASP trends, etc.
• Primary/proprietary research on new or emerging markets. Survey design and execution.
• Customer surveys, survey design and execution.
• Qualitative market analysis.

FIRST EXAMPLE - PRIMARY MARKET RESEARCH:
We designed a custom telephone survey for a client to determine exactly what capabilities were desirable in an access multiplexer product line. We put together a call list of telco industry management and technical contacts, and conducted massive in-depth primary market research by telephone over a six-week period, summarizing the data succinctly for our client. Many insights were gained, along with a few surprising findings. This led to drastic changes in the product line roadmap, which ended up becoming quite successful.

SECOND EXAMPLE - PROPRIETARY PRODUCT RESEARCH:
We determined that the a radical, but superior way to proceed for a particular client's project was to go so far as to locate every single physical product every sold by this company (a routing switch). We found them all, and in-depth interviewed each of the 231 customers; then presented the summary data and recommendations to the client management team. This project was a runaway success, with great results.